Reach Engaged Consumers with the “Sponsor Our Community” Program!

How to get your products and services in front of a ready, willing, and able-to-buy audience—while helping support our community of knitting enthusiasts.

Dear Future Sponsor,

Do you have products or services that are appealing to a highly motivated consumer audience? As we’ve discovered, knitters on our list are interested in all sorts of things—from knitting needles and yarn (of course!) to knitting fashion trends and tools, top designer patterns, and knitting videos and tutorials.

Do your brand’s products and services align with our audience of passionate knitters? Do you want to make more money and land new high-value customers with an effective and easy-to-implement program? And do you want to help support our community of avid knitters by becoming a sponsor? If you’ve answered “yes” to these questions, then please continue reading to find out how this opportunity is right for you!

Whether you sell yarn, knitting needles, knitting books or videos, knitting accessories and tools, knitting patterns—and more—you can find new buyers for your products and services on our list, by signing up for I Like Knitting’s “Sponsor Our Community” Program.

What is I Like Knitting?

Let’s start with the basics, to be sure that this “Sponsor Our Community” Program is well aligned with your organization’s objectives to reach our motivated audience—and to support our committed community of dedicated knitters.

Since its inception in 2015, I Like Knitting has been focused on finding fabulous patterns from top designers to serve an avid knitting audience. Each issue of I Like Knitting tracks the top knitting fashion trends and provides tips, tricks, and tutorials to help knitters stay on top of styles and on top of their knitting game.

Each issue comes with handpicked knitting designs, with each pattern fully tech edited for accuracy. Readers also get access to special knitting videos and focused tutorials to build, refine, or refresh their knitting skills.

I Like Knitting also provides subscribers with special knitting collections, each one devoted to a specific topic: seasonal patterns, baby patterns, scarves, sweaters, and more!

What is I Like Knitting’s “Sponsor Our Community” Program?

I Like Knitting’s “Sponsor Our Community” Program is specifically designed for busy marketers who want to generate additional revenue by reaching a fresh, new audience of targeted prospects to buy your products and services—and to provide you with the opportunity to demonstrate your support for our committed community of knitters.

Available spaces in the “Sponsor Our Community” Program are limited, and you can commit to a one-time test effort—or sign up for an entire year at a big discount. But, we are very selective about who is allowed to become a sponsor of our community—we don’t want just run-of-the-mill marketers trying to hawk their wares. We seek like-minded partners who want to help underwrite this burgeoning community by becoming a sponsor.

Think about sponsors of roads and highways in your area—local businesses step up to help keep the roads litter-free, for example, in exchange for being featured as a sponsor with signage. Everybody benefits!

And our program is a two-way street, too—you benefit, our community benefits. When you join the “Sponsor Our Community” Program, you’re making a commitment that shows you care about our audience—and you get the chance to showcase your products and services, all to benefit the larger I Like Knitting community.

As long as you act quickly, you can reserve a prime spot in the “Sponsor Our Community” Program that includes dedicated custom email broadcasts of your products and services to our highly qualified list—plus, you get text ads in our e-newsletters and prime placement of your ad at our website.

Knitting is a time-honored craft, and crafters of all ages enjoy creating their own handmade projects while nurturing their budding (or lifelong) hobby. And here is a quick profile of who is on our I Like Knitting list:

• 250,000+ opted-in email members
• 98% Age 45+
• Average Household Income: $68,061/year
• 80% are homeowners
• Where do they live?
  • South: 26%
  • West: 26%
  • Midwest: 17%
  • Northeast: 14%
  • Canada: 17%
• 85% are proven online buyers in the last 12 months

And here are some comments from I Like Knitting members, to give you an idea about what types of people are on our list:
“Can’t wait to knit this sweater with wool I dyed and spun from my sheep.”
“These easy breezy sweaters are absolutely beautiful…”
“I joined so I could get some newborn baby patterns, as I am expecting my first great grandchild.”
“I’m now attempting patterns and I find your directions extremely clear and straightforward. Thank you so much.”
“I love Penny’s patterns. They are always clear and beautiful. This one is perfect for Valentine’s Day!”
“This is about the most gorgeous shawl I’ve seen! Hats off to a fine designer!”
“Love this one for those great sock yarns that somehow never became socks. I have to give this a try.”
“I have not yet proven myself in the knitting world, but I keep trying. I like this pattern and will give it a go.”
“This is my favorite sweater. I will definitely knit it.”

The “Sponsor Our Community” Program is a great way for you to make money, save time, quickly find new buyers for your products and services, and support our engaged community of enthusiastic knitters!

How Does the “Sponsor Our Community” Program Work?

Once you reserve your spot, you just have to deliver your creative to us for deployment—by the deadlines. When you’re a sponsor, the “Sponsor Our Community” Program will generate new-found revenue for you, deliver new customers with highly desired lifetime value for you, and showcase your company as caring for our community of knitters. You can’t beat that!

And one of the best things about the “Sponsor Our Community” Program: It’s repeatable and can become a regular source of revenue for you!

Where Do I Sign Up for I Like Knitting’s “Sponsor Our Community” Program?

This is the easy part—just click here to view our latest Media Kit for our “Sponsor Our Community” Program, including all the details and pricing for this program. After reviewing our Media Kit, please contact us to chat further or immediately reserve your spot in this program.

Please don’t let this opportunity pass you by!

Looking forward to hearing from you,

Chris Wright,
Senior Director, I Like Knitting

P.S. Please take a few moments to think about this revenue-generating opportunity for you—and click here to schedule a chat with me and to reserve your spot in the “Sponsor Our Community” Program!

P.P.S. We’re also available to review and guide you about best marketing practices to optimize your sponsorship efforts—we have decades of direct-marketing experience and we can even help you create and design your pieces to maximize revenue for you. Please contact us now to reserve your spot in this “Sponsor Our Community” Program!